#TBT To Sign-Making

Fresh out of college I began working as a sign-maker for Whole Foods Market. The year was 2013 and the company had 1 to 2 in-house artist / sign makers in every single store. It was an exciting time to be entering the real world, have a full time job, and have the ability to work with my hands through a large chunk of the day.

There were three types of jobs that were part of the normal workflow; design, painting, and installation. All steps of the process were interconnected, technical, and time consuming. The most important signage we were responsible for included A-Frame chalkboards at the entrances, front window displays, price signage throughout the store, and custom seasonal displays. I loved working on my hand lettering, learning about new materials, and constantly painting new subjects.

Over the course of 4 years, I helped open three new stores in the North Atlantic region. I physically worked at over a dozen helping with special projects. During this time, I loved the fast pace and the gratification of having tangible products of my labor. Here’s a visual round up of some of my favorite signs and displays…

The most valuable tool I learned about in the sign-making office was the paint markers. These acrylic paint markers allow for a lot of control on smooth surfaces. When used on something like glass, it isn’t permanent and can be removed with rubbing alcohol and windex. It’s a great option for dolling up the front windows of a shop to create seasonal flair. Doing that sort of installation was always my favorite. One spring we painted bees and flowers all over the front windows of the grocery store, it was precious.

Since Whole Foods, I’ve continued to create custom signage for small local businesses. As I expand my art business, I am open to accepting select custom sign jobs. Particularly if you are in the food and beverage realm, I am game! I think as the world becomes more technologically dependent, things that are handmade stand out. That is why both murals and sign-making have seen a bit of a renaissance over the past few years. I am looking forward to seeing what’s next! For a signage quote, email me at info@rachaelnerney.com.

From left to right, open sign for The Miller Gallery, a-frame for Freebird Photography, chalkboard for The Press, and bagel illustrations for Girl Nextdough.